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By Allison Lampert

LAS VEGAS, Oct 22 (Reuters) - At the world's biggest market show in Las Vegas high-end jets are drawing purchasers with their smooth shapes, plush cabins - and significantly, their use of alternative fuels.

Fuel producers and jetmakers are keen to showcase novel forms of air travel fuel deemed less harmful to the environment, from utilized cooking oil to the definitely less glamorous meat waste.

Business jet operators, like airlines, have bowed to environmental pressure on aviation and dedicated to halving carbon emissions by 2050 compared with 2005.

Their hope is that embracing eco-friendly fuel to curb emissions could make business jets more appealing to environmentally mindful purchasers - specifically corporations dealing with questions over sustainability from investors or green campaign groups.

The schedule of less contaminating personal jets might likewise spare the abundant and popular the negative promotion experienced by Britain's Prince Harry and his better half Meghan over a current personal jet trip to southern France.

Five Gulfstream jets on screen in Las Vegas are utilizing California-produced fuel from inedible beef tallow.

The most recent waste-based fuels include "fats, grease and oils that are by-products of the food industry," stated Bryan Sherbacow, chief commercial officer of Boston-based biofuel producer World Energy, which produces fuel from meat waste utilized by Gulfstream.

"All of our item is inedible."

Some of the other 79 airplane on screen are anticipated to be powered by 150,000 gallons of other eco-friendly fuel mixes anticipated to be pumped at the show.

FLIGHT SHAMING

Private jets represent less than 0.1% of overall annual carbon emissions globally, but can emit, usually, approximately 20 times more carbon emissions per guest mile than jetliners, according to the London-based personal charter company Victor.

Prince Harry has actually safeguarded his occasional use of personal jets to ensure his household's safety, and has said that on the rare occasions he does not fly commercially he offsets his emissions.

But planemakers say incidents such as the furore over his itinerary have actually included fresh obstacles for a market currently aiming to justify its contribution to cutting corporate expenses.

"Incidents of flight shaming involving using private jets are regrettable when you think about that our market has actually delivered fuel efficiency improvements of 40% over the past 40 years," stated Bombardier Aviation President David Coleal.

Bombardier thinks increased sustainable fuel usage will assist the market make inroads with corporations and rich purchasers. According to market data, billionaires only have a 19% business jet ownership rate.

But even an image remodeling - with jets sporting sticker labels like "this airplane flies on sustainable fuels" and organisers including alternative fuel pumps for checking out aircrafts - is not likely to satisfy all critics at the Oct 22-24 luxury jet event.

Environmentalists and some experts stay doubtful that biojetfuels, typically combined 50-50 with kerosene, will make a substantial impact on public understandings about high-end travel.

"No quantity of jatropha curcas or Brazil-nut fuel can make business jets look eco-friendly," stated aviation analyst Richard Aboulafia.

Demand from organization jet operators for renewable fuels now far surpasses supply and their interest could drive future production, Sherbacow said.

World Energy, which produces 40 million gallons of biofuel at its California plant, might expand production approximately 150 million gallons by 2022.

Corporate charter business and consultants are likewise seeing more interest from consumers who wish to buy carbon credits to offset emissions from their flights.

Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions played a function in a business jet usage study his business just recently finished for a Fortune 500 company.

"At the end of the day, I believe that rate, expense per hour, range, speed and performance, that's still the (sales) chauffeur. But I think people are becoming more mindful of the sustainability of operations and how it impacts the world." (Reporting By Lampert, Editing by Tim Hepher and Alexandra Hudson)