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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's biggest industry show in Las Vegas high-end jets are tempting purchasers with their smooth shapes, luxurious cabins - and progressively, their usage of alternative fuels.
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Fuel manufacturers and jetmakers are eager to [showcase](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) novel kinds of aviation fuel considered less damaging to the environment, from used cooking oil to the noticeably less attractive meat waste.
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Business jet operators, like airlines, have acquiesced ecological pressure on air travel and devoted to [halving carbon](https://www.businessnews.com.au/Company/Mission-NewEnergy) emissions by 2050 compared with 2005.
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Their hope is that adopting eco-friendly fuel to suppress emissions might make organization jets more attractive to [environmentally mindful](https://www.bloomberg.com/profile/company/MNELF:US) purchasers - specifically corporations dealing with questions over [sustainability](https://www.businessnews.com.au/Company/Mission-NewEnergy) from shareholders or green project groups.
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The accessibility of less [contaminating personal](https://stocktwits.com/symbol/MNEL) jets could also spare the abundant and well-known the negative promotion experienced by Britain's Prince Harry and his wife Meghan over a recent personal jet trip to southern France.
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Five [Gulfstream jets](https://www.google.com/search?kgmid=/m/0cqd_rb) on [display screen](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) in Las Vegas are using California-produced fuel from inedible beef tallow.
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The current waste-based fuels consist of "fats, grease and oils that are byproducts of the food industry," said Bryan Sherbacow, primary industrial officer of Boston-based [biofuel](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) producer World Energy, which produces fuel from meat waste used by Gulfstream.
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"All of our item is inedible."
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Some of the other 79 airplane on display screen are anticipated to be powered by 150,000 gallons of other renewable fuel blends expected to be pumped at the show.
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FLIGHT SHAMING
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Private jets represent less than 0.1% of total annual carbon emissions globally, but can give off, usually, as much as 20 times more carbon emissions per [passenger](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) mile than jetliners, according to the London-based personal charter firm Victor.
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Prince Harry has actually safeguarded his occasional use of personal jets to guarantee his [household's](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) security, and has said that on the uncommon occasions he does not fly commercially he offsets his emissions.
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But say [incidents](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) such as the furore over his travel plan have added fresh challenges for an industry already striving to justify its contribution to cutting corporate expenses.
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"Incidents of flight shaming including making use of personal jets are regrettable when you think about that our industry has provided fuel effectiveness improvements of 40% over the previous 40 years," stated Bombardier Aviation [President David](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) Coleal.
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Bombardier thinks increased sustainable fuel use will help the market make inroads with corporations and wealthy purchasers. According to industry data, billionaires just have a 19% company jet ownership rate.
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But even an image makeover - with jets sporting stickers like "this airplane flies on eco-friendly fuels" and organisers including alternative fuel pumps for visiting planes - is unlikely to please all critics at the Oct 22-24 luxury jet event.
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[Environmentalists](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) and some experts remain hesitant that biojetfuels, typically combined 50-50 with kerosene, will make a considerable effect on public understandings about high-end travel.
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"No quantity of [Jatropha](https://pitchbook.com/profiles/company/51278-86) or Brazil-nut fuel can make service jets look eco-friendly," stated aviation expert Richard Aboulafia.
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Demand from service jet [operators](https://www.zoominfo.com/c/mission-newenergy/346542889) for sustainable fuels now far goes beyond supply and their interest might drive future production, Sherbacow stated.
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World Energy, which produces 40 million gallons of [biofuel](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) at its California plant, might broaden production up to 150 million gallons by 2022.
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Corporate charter business and experts are also seeing more interest from consumers who wish to buy carbon credits to balance out emissions from their [flights](https://www.bloomberg.com/profile/company/MNELF:US).
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, [stated emissions](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) played a function in a business jet usage research study his [business](https://www.bloomberg.com/profile/company/MNELF:US) just recently completed for a Fortune 500 business.
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"At the end of the day, I believe that cost, cost per hour, variety, speed and performance, that's still the (sales) chauffeur. But I believe individuals are ending up being more mindful of the sustainability of operations and how it affects the planet." ([Reporting](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) By Allison Lampert, Editing by Tim Hepher and [Alexandra](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) Hudson)
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