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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's biggest market show in Las Vegas high-end jets are drawing purchasers with their smooth shapes, plush cabins - and significantly, their use of alternative fuels.
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Fuel [producers](https://pitchbook.com/profiles/company/51278-86) and jetmakers are keen to showcase novel forms of air travel fuel deemed less harmful to the environment, from [utilized cooking](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) oil to the definitely less glamorous meat waste.
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[Business jet](https://pitchbook.com/profiles/company/51278-86) operators, like airlines, have bowed to environmental pressure on aviation and dedicated to halving carbon emissions by 2050 compared with 2005.
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Their hope is that embracing eco-friendly fuel to curb emissions could make business jets more appealing to environmentally mindful purchasers - specifically corporations dealing with questions over sustainability from investors or green campaign groups.
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The schedule of less contaminating personal jets might likewise spare the abundant and popular the [negative promotion](https://www.pinterest.com.au/missionnewenergy/) experienced by Britain's Prince Harry and his better half Meghan over a current [personal jet](https://forest500.org/rankings/companies/mission-newenergy-limited) trip to southern France.
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Five Gulfstream jets on screen in Las Vegas are utilizing California-produced fuel from inedible beef tallow.
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The most recent waste-based fuels include "fats, grease and oils that are by-products of the food industry," stated Bryan Sherbacow, chief commercial officer of Boston-based [biofuel](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) producer World Energy, which produces fuel from meat waste utilized by Gulfstream.
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"All of our item is inedible."
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Some of the other 79 airplane on screen are anticipated to be powered by 150,000 gallons of other eco-friendly fuel mixes anticipated to be pumped at the show.
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FLIGHT SHAMING
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Private jets represent less than 0.1% of overall annual carbon emissions globally, but can emit, usually, approximately 20 times more carbon emissions per guest mile than jetliners, according to the London-based personal charter company Victor.
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[Prince Harry](https://www.google.com/search?kgmid=/m/0cqd_rb) has actually safeguarded his occasional use of personal jets to ensure his household's safety, and has said that on the [rare occasions](https://www.bloomberg.com/profile/company/MNELF:US) he does not fly commercially he offsets his emissions.
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But planemakers say [incidents](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) such as the furore over his itinerary have actually included fresh obstacles for a market currently aiming to [justify](https://www.pinterest.com.au/missionnewenergy/) its contribution to cutting corporate expenses.
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"Incidents of flight shaming involving using private jets are regrettable when you think about that our market has actually delivered fuel efficiency improvements of 40% over the past 40 years," stated Bombardier Aviation President David Coleal.
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Bombardier thinks increased sustainable fuel usage will assist the market make inroads with corporations and [rich purchasers](https://www.google.com/search?kgmid=/m/0cqd_rb). According to market data, billionaires only have a 19% business jet ownership rate.
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But even an image remodeling - with [jets sporting](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) sticker labels like "this airplane flies on sustainable fuels" and [organisers including](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) alternative fuel pumps for [checking](https://www.bloomberg.com/profile/company/MNELF:US) out aircrafts - is not likely to satisfy all critics at the Oct 22-24 luxury jet event.
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Environmentalists and some experts stay doubtful that biojetfuels, typically combined 50-50 with kerosene, will make a substantial impact on public understandings about high-end travel.
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"No quantity of [jatropha curcas](https://forest500.org/rankings/companies/mission-newenergy-limited) or Brazil-nut fuel can make business jets look eco-friendly," stated aviation [analyst Richard](https://www.google.com/search?kgmid=/m/0cqd_rb) Aboulafia.
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Demand from organization jet operators for renewable fuels now far surpasses supply and their interest could drive future production, Sherbacow said.
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World Energy, which produces 40 million gallons of [biofuel](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) at its California plant, might expand production approximately 150 million gallons by 2022.
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[Corporate charter](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) business and consultants are likewise seeing more interest from consumers who wish to buy carbon credits to offset emissions from their [flights](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048).
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions played a function in a business jet [usage study](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) his business just recently [finished](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) for a Fortune 500 company.
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"At the end of the day, I believe that rate, expense per hour, range, speed and performance, that's still the (sales) chauffeur. But I think people are becoming more mindful of the sustainability of operations and how it impacts the world." (Reporting By Lampert, Editing by Tim Hepher and Alexandra Hudson)
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